企业长足发展的秘诀——文化凝心创新聚力 | [18-12-26] |
西藏自治区党政代表团及江苏省有关领导视察拉萨产业交流(南京秦淮)中心并肯定华宝股份所取得的成绩 | [18-12-12] |
2018资生堂无瑕修颜广州公益行--美丽公益为“化妆的力量”开启全新赋能新时代 | [18-12-12] |
WelcometoSHISEIDOnewhome-资生堂中国乔迁庆典 | [18-12-12] |
用化妆的力量让美丽与自信传递四方-2018资生堂无瑕修颜新品发布会举行 | [18-12-12] |
不忘初心打造绿色健康产品 | [18-11-20] |
践行责任奉献爱心——2018香化协会爱心公益活动 | [18-11-15] |
我们从未遗忘——2018年度王木营“花之友”希望小学维护活动如期举行 | [18-11-08] |
专注创新-奠定公司发展后劲 | [18-10-23] |
相宜本草建立红景天种植基地高原生态扶贫走出新路子 | [18-10-18] |
捐书助学精准帮扶——资生堂丽源化妆品有限公司助力榆垡镇青少年成长 | [18-10-18] |
资生堂在第30届国际化妆品化学家学会联盟(IFSCC)2018慕尼黑大会荣获最优秀奖 | [18-09-29] |
资生堂丽源党支部组织金秋送温暖公益活动——走进怀柔镇敬老院慰问孤寡老人 | [18-09-26] |
专注和创新让瑞龙插上了腾飞的翅膀 | [18-09-25] |
心之所向光耀盛放--CPB肌肤之钥宣布新任全球品牌大使章子怡 | [18-09-20] |
On April 11, 2018, Symrise inaugurates its new creative center in Pudong, Shanghai. The production facility in Nantong will also be celebrating the completion of the first construction phase. China is one of the key sales markets for the fragrance and flavoring manufacturer. Symrise has been active in the Chinese market for 36 years. The company intends to continue on its course of growth with these investments.
“With our new Creative Center in Shanghai, we have created a cutting-edge environment for our fragrance creation. It should be a clear sign to both our Chinese customers and our employees there of our intention and commitment to further drive forward our growth in China,” says Dr. Heinz-Jürgen Bertram, CEO of Symrise AG. The new creative center in Shanghai is an investment about € 8 Mio. Here, experienced perfumers will develop almost 9,000 different fragrances for the Chinese market every year. A generous amount of space and specially furnished rooms will offer plenty of space for creation and market research. They will include a fragrance creation and compounding area with doubled working space, an application laboratory for customer samples, hair and home care test rooms as well as consumer insights facilities. Short passages between the various areas include efficiency aspects into the building’s design.
China: a Key Market for 36 Years
Symrise started its business activities in China back in 1982 as one of the first joint ventures ever in Shanghai. This milestone in the company’s history made Symrise the first international supplier of fragrances on the Chinese mainland. “Our bold and forward-looking decision to go to China at that time has paid off. Today, we generate about a quarter of our sales in the Asia-Pacific region, where China plays an important role. We want to strengthen our position there in the long term,” said Bertram.
Additional Production Site in China
Symrise is therefore investing 50 Mio.€(phase I, planned total investment 83 Mio.€) in a new production facility for fragrances and flavors in Nantong. With over 7.3 million inhabitants, the city is key member of Shanghai One-hour economic circle. The high-speed train connection to Shanghai and metro (under construction) will make the location even more attractive in the future.
Moreover, Nantong is to receive a green lung and incorporate many aspects of sustainability into its infrastructure. Symrise intends to follow this approach and promote sustainable technologies which will lead to an environmental friendly footprint throughout the premises. The around 5 hectare plot of land will allow Symrise to further exploit the growth opportunities and expand the capacities in the in the coming years. The new operation is the second production site in China, which is becoming the world’s largest flavor and fragrance market.
□德之馨公司供稿